Should We Revive Dying Brands and Companies? http://ping.fm/SfB4p

2009 As Seen Through Twitter Hashtags http://ping.fm/mUjk3

10 points to consider in the Manifesto for defining a web analytics strategy: http://ping.fm/RaiJg

Workforce Enablement key to Brand Management - and beyond right into entreprise 2.0 http://ping.fm/IUhMR

O'Reilly on Always-On-The-Record Govt - too great focus on content production, not on usage = key issue of modern democracy http://ping.fm/ziGD6

"Lives of Artists" speaks of disruptiveness, aggressiveness, intelligence of Art - Branded (Coke) high quality content? http://ping.fm/qpYjL

Is that so? To me it's data and content and design and user experience - Marketing in 2010: It's All About the Data http://ping.fm/gBFwE

Interactive Marketing poised for sustained growth according to Forrester http://ping.fm/IYWB0

Harvard's Endowment: Swaps 'So Toxic, Even Summers Won't Explain' http://ping.fm/x8vKa

Not sure I like the idea of O2 ownership, but it's great for its founders! O2 to Acquire Israeli Startup Jajah for $200m http://ping.fm/wyotm

Podcast on the future of media sounds like it's read by Text2Speech app; fun but not enjoyable :) - "Media Moves Online" http://ping.fm/nmP5r

As social media platforms proliferate, hyperfragmentation of audiences changes blogging: Peter Kim 's "Some thoughts on blogging" http://ping.fm/txTjX

Negotiations and arm twisting have started on energy sustainability: proof of failure at cop15? Brazil warns EU on biofuel sustainability http://ping.fm/n4nR2

Contagious [@contagiousmag] have released their 2009 report. Great! Check it out! http://bit.ly/5hmJjW

Builders' Manifesto - Bosses, leaders and builders is something I've seen in my practice. Is this Gandhi's return? http://ping.fm/MXbSe

[case] Size matters. Big business is not always smart and high-perf business. Citi: Too Big to Be Smart? http://ping.fm/fP8WI

Amazed at the buzz around Bonnier's tablet based magazine. This is not about old vs new media: http://ow.ly/NhQM

[bad taste] Référencement extrême: Paris Match pré-exploite la mort future de Johnny Hallyday (via @lkratz) http://ping.fm/nLBe2

French magazine Paris Match pre-exloiting music star's Johnny Hallyday for SEO purposes http://ping.fm/DQNTZ

Google's strategy leaves us wondering sometimes: Is Google About To Overpay For Yelp? http://ping.fm/xoSLJ

Being online: identity, anonymity, and all things in between http://ping.fm/Gmj8o

Good set of 20 trends expected for 2010 by "open source analyst firm" RedMonk - pragmatic and visionary http://ping.fm/i5yUt

A sign content becomes more critical in seizing human attention? Documentary-style campaign for Coke's Relentless http://ping.fm/WN5Ao

Comment creep: will Google Sidewiki explode the conversation? http://ping.fm/LLN8e

Should we start crying for them? - Tiger Woods scandal could cost media and sponsors $220 million http://ping.fm/tRRxB

Rating agencies back for more damage after subprime debacle - Greek assets sell off after S&P rating downgrade http://ping.fm/M4Rcv

Sloane says Innovation is Not Free - Agree: set goals in line with vision, allocate time & allow failure http://ping.fm/kayVz

Like SEO becoming less relevant: 7 predictions by WebMetrics Guru http://ping.fm/c8lIN

Good advice for e-commerce SEO http://bit.ly/7fOB5f

Nielsen's take on Future Trends in Media http://ping.fm/Lq5tx

Bing cracks 10% share of search engine market while Google keeps growing http://feedproxy.google.com/~r/TheNextWeb/~3/HZyQcwtbqF8/

Being a VC will be tough in the years to come: consolidation in a shrinking industry likeliest scenario http://ping.fm/wjDQB

What Makes an Entrepreneur? #1 is tenacity according to @msuster - yes they tend to be quite so... http://ping.fm/sN6tE

The suggestion is not without merit... 2010- The Year of Opting-out http://ping.fm/QE2Tj

Factors That Affect Usability http://ping.fm/H8k9e

Assessing the Woods story @roasbethkanter forecasts the Decline of Celebrity Endorsements http://ping.fm/Jw7Wp

The New Bubble in the Barbarous Relic that Is Gold http://ping.fm/2jVI0

Five Fast Steps to Sales & Marketing Success http://ping.fm/CPQUI

Is Microsoft so desperate for innovation that it has to do this? Microsoft Caught With Hand in Plurk's Cookie Jar? http://ping.fm/hzel2

French Professor Jean Véronis doing some very interesting things for Wikio - Outil: Wikio Trends http://ping.fm/3BbjE

Agile Across the Enterprise: Prioritizing Value in Support and Training � Guest Post by Anne Gentle http://ping.fm/duxoI

Google's SpeedTracer is quite something! - GWT Now With SpeedTracer http://ping.fm/BjQ4J

Forget the Web 2.0 Glamour - the Money's in the Enterprise http://ping.fm/GZPMA

Doubtful engagement mechanisms for business as similar to those for mass market - Dell Increases its Crowdsourcing Efforts - Will it Work? http://ping.fm/2KihG

I propose to add two Twitter user types to @GuyKawasaki's very interesting typology - feedback would be great http://bit.ly/5ckNC2

@avinashkaushik's framework for deciding who should own web analytics in your company http://ping.fm/aaVMs

Socialware is likely to be big - sells enterprise class shovels in social media gold rush http://ping.fm/u0oW8

Significant work done by Google http://bit.ly/4xgSZO with Gapminder http://bit.ly/8gHEhO See chart of US unemployment http://bit.ly/4orHD2

TIME Names Gadget of the Year: Droid http://ping.fm/Qit61

Quite an interesting extension to Google Apps: Google Groups now part of Apps in quest for Enterprise adoption http://ping.fm/1Sw7m

Immediacy & Authority define the next stage of the web's evolution http://ping.fm/ZA3QH

When it comes to online content, more niche usually trumps more masses http://ping.fm/d7EfD

That's quite a coo functionality: New GA Feature: Annotations http://ping.fm/atKUN

HP to predict virality by studying human attention, but focuses too much on observing behavior, not enough on drivers http://bit.ly/5erzat

Sweeping changes in Nielsen's metrics with #@Plan to change the publishing / advertising landscape & game http://ping.fm/tN1OA

Of Google Wave, bots and complex adaptive systems or why this thing is enormously important IMVHO - http://bit.ly/5C1Pjl

10 Amazing Augmented Reality iPhone Apps http://ping.fm/PWKjq

Establishing a Culture for Knowledge Sharing http://ping.fm/KizTJ

Discrepancies in estimates of oil supply - demand balance likely to send prices up: The Looming Spike in Crude Prices http://ping.fm/AJ0yI

@daviddin's Epuramat in BusinessWeek's latest list of Future Innovation Leaders http://ping.fm/W8k11

The Darwinian evolution of CRM in "socialized" marketing

Just read a piece (see link at the end of this post) claiming that the CRM is dead and that with the advent of the "social customer" there would be a new way of seeing marketing through 5 Ps, the most important of which would be people. The article titled "CRM is dead: Do You Know the Five Ps of Marketing?"claims that CRM is for the dustbins of history. I respectfully disagree with that.

In fact CRM is more alive than ever with ZohoCRM, Salesforce and Siebel powering an increasing number of commercial groups in established companies as well as start-ups worldwide. From sales force automation to marketing campaigns to cross company project teams and integrated marketing analytics, these platforms are providing the means to an end: building rapport with customers who are increasingly social.
In fact:
(1) you need a clear objective in terms of quality, reach, intensity, frequency and intimacy in customer relationships,
(2) you have more than just customers and prospects to deal with especially if you embrace a vision of influencer marketing
(3) you need the technical means to achieve the above and these technical means are CRM systems

Bottom line: today's marketing and sales main challenge is to distinguish between means and ends, using the former to achieve the latter. Increasingly social customers create new requirements in terms of goals and imply the use of older as well as emergent tools and practices. No point in being too categoric about the dustbins of history: the new never fully eradicates the old but rather amalgamate to create something stronger than either of the initial components. That's Darwinian in its truest form and it applies to technology as well.

From: http://ping.fm/aho36

Beautiful piece of analysis: Google Android: on Inevitability, the Dawn of Mobile, and the Missing Leg http://ping.fm/zeGzC

Google's speed mission continues with Public DNS

That's quite big as a move! Google is increasingly a dominant provider of network based resources: infrastructure as a service, processing as a service, storage as a service, software as a service, messaging, instant messaging, VoIP telephony, unified messaging... But they're smart enough to see that network based must have local relays, which is why there's Gears, Chrome OS, Android...etc. One has to admire their strategy and crucially its execution.

This move to provide DNS service is a very important one because it's about Google taking a key position in one of the core infrastructures of the web. A position from which they can become indispensable and from which they can effectively influence the future of core technologies powering the Internet. The next step will be for Google to offer different levels of service one of which could be completely secure high availability DNS service for business critical applications, something that would make sense as the network is more and more the computer. Sun was way too early with their vision so someone else gets to do something good with it. There are more casualties in first movers than unfair advantage achieved by being a first mover.

From: http://ping.fm/hpj1H

Interesting sign for funding of (very good) ventures. Zoosk Grabs $30 Million - Shows VC Strength http://ping.fm/bkJns

Twitter Creator Takes on PayPal http://ping.fm/j5UM1

Hiring at a Startup? Know Thy Weaknesses

Excellent piece on how to hire a co-founder at start-up phase; received via @lkratz. The article highlights some of the least common criteria to be considered when hiring at a start-up including dilution, investor relations and effectiveness of governance.

From: http://ping.fm/TqAf9

RT @mattuk: Natural search vs paid search spend & traffic share for big brand retailers - http://bit.ly/76updl

North American tech decision makers not influenced by online social media sources but by industry insiders http://ping.fm/nShYA

World Bank's estimate on the economic cost of environmental pollution for China: 3.5% to 3.8% of GDP in health costs - http://bit.ly/4XRuIV

RT @eogez: Le web temps réel n’est pas une panacée (et twitter ne tuera pas les blogs) http://ping.fm/VaZfd webtr

Amazon the winner of Cyber Monday with 44% increase in traffic http://feedproxy.google.com/~r/Mashable/~3/RB-ReecUJiE/

How much carbon dioxide did prominent "2.0" people produce by traveling? Easy to get with only public data: http://bit.ly/8i1KAU

RT @EFF: EFF analysis of today's stunning news about gov't surveillance of Sprint customers http://ping.fm/KM3xQ

Socialized Media: The Powerful Effects of Online Brand Interaction

Blogs Brian Solis analyzes in a very compelling way the value of online interactions about brands. Taking things from his angle, there is more than simply a case for online social interaction and for fully fledged social marketing (not just social macomms): there is a good basis for demonstrating ROI and analytics beyond mere lists of metrics and figures.
Definitely worth reading. This has important implications on the future of marketing.

From: http://ping.fm/0TMuG

Ca fait qd même bullshit de consultant, non? RT @vansnick: "Personalbranding : la matrice BCG de vos compétences" http://bit.ly/7QiyD1

Europe can cut greenhouse gases by 40% by 2020 for 2 EUR/person/day - study by Stockholm Environment Institute & FOEE http://bit.ly/8wbCBQ

New media never replace previous generations RT @aponcier: Social Media Does Not Replace Traditional Mainstream Media http://short.to/yrxi

Murdoch always has an agenda.Jarvis on Murdoch and the Internet: Then and Now http://ping.fm/dWBJN

7 Things You Should Know Before Starting a Business http://ping.fm/emkoI

Not sure about this. Good food for thought. RT @aponcier: The 6 Spheres Of Social Media Marketing http://short.to/yubc

if you're considering an e-Book reader, IMHO you'd better wait for 2010 and the release of Plastic Logic's QUE: http://bit.ly/87c59R

Excellently done: a very rich matrix of e-book readers: http://bit.ly/8iOzH6

RT @nblas: La guerre du numérique aura bien lieu http://bit.ly/4Us6aM

RT @carlcarrie: Tobin tax momentum builds - Bloomberg http://su.pr/9PJy37 and WSJ http://su.pr/9PJy37 gains IMF support, Nobel Laureates and Politicos ...

Wonder what impact on branding domain names in non-latin characters will have...http://bit.ly/4VSvY7

FT investigates advertorial complaints at business magazines division http://ping.fm/BLFWO

Esquire Magazine jumping on the augmented reality bandwagon: http://bit.ly/6qoBfh

RT @nextfinance: Changing fin. landscape: ING vs Standard Chartered - http://ping.fm/04NIl

Transforming capitalism 2.0 to 3.0? http://ping.fm/bCAFX

RT @aponcier: Le Contenu est ROI http://is.gd/584On

RT @GuyKawasaki: Guerilla marketer interview http://om.ly/cfJP

Quitwitte.fr : la twittosphère francophone à portée de clics http://tr.im/GcRk

RT @blueclock: "It takes twenty years of hard work to become an overnight success." - Diana Rankin

MIT lecturer argues in favor of "3.0" framework for solving current crises calling for industry wide innovation http://bit.ly/7vh2Jl